When I first heard this term, back in the US, I thought it was a derogatory term; I now see they have a whole winter clothing line named after this term. In winter, armies of Canadians flock the metro in Kanuk jackets... They can go from anywhere in the vicinity of a modest $200/- to I-can't-believe-somebody-will-pay-that-much-for-a-winter-coat!
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